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is estimated that dealers spend over $8 billion dollars annually
on automotive advertising. The collective buying power of dealers
represents significant marketing clout.
One
problem. There’s a tremendous void on the local level
in regards to talented and experienced marketing and advertising
people servicing dealer accounts. There are a handful of some
very capable and responsive agencies with strong talent. However,
the number of sophisticated agencies with effective marketing
people doesn’t begin to meet the needs and demands that
local dealers deserve.
Welcome to Cypress Alliance, welcome
to your solution.
- Are you a dealer looking to focus,
integrate and refine your marketing strategy?
- Do you have a strategy?
- Is your strategy consistent across
all of your consumer touch points?
- Do you have a long-term advertising
plan which builds continuity over time, or a 30 day plan?
- Do you have an identity in the marketplace?
If so, what is it?
- What is your media strategy and are
you measuring your delivery correctly?
- Are you using technology to it’s
fullest for lead generation and tactical efforts?
- Are you investing too much of your
time with your day-to-day marketing and advertising efforts?
- Do you need help?
Putting your marketing dollars
into overdrive is a phone call away!
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Independent
consultation
You may have an agency, or you may not. Depending on your
needs, you may not need one. In any case, you may require
a second opinion and deep dive into your overall strategy.
Or specifically, an honest assessment of your media, creative,
interactive, direct mail, community relations or promotional
efforts to maximize your marketing effectiveness.
Agency search
If administered correctly, finding an agency to meet your
needs can become a labor intensive, consuming, confusing,
and rigorous process. It takes years of inside experience
to really determine an agency’s capabilities, staff,
processes and management prowess. An entire industry exists
for large blue chip clients to search, assess and select an
agency. Your marketing dollars are just as important and you
deserve the same attention. Investing in the right agency
and developing a prosperous long-term relationship which is
crucial to your long-term success.
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