FTC cracking down on Auto Dealers advertising

If you read any of the automotive industry trades, you’ve probably noticed more articles related to the FTC and deceptive dealer advertising. This is no coincidence, the FTC recently announced they would be stepping up efforts to crackdown on deceptive advertising, fraudulent add-ons and improper loan modifications…Operation Ruse Control is now in full effect.

Dealerships that push the envelope and utilize questionable tactics in their messaging are risking a lot more than a unhappy customer. The FTC is handing out big fines for even minor infractions. We always recommend to our clients to play by the rules and create compelling communications that inform the customer and are 100% compliant with FTC guidelines. When clients don’t take that advice, we respectfully decline to work with them. It’s not worth the risk.

Have questions about FTC guidelines? Give us a shout. We’d be happy to walk you through what we do and how we do it.