Tim Marzonie

CEO & Founder

Tim Marzonie has an extensive background managing automotive empires within large advertising agencies. His experience spans from managing a global brand, building large dealer association/regional marketing agency networks, and first-hand experience on the individual dealer level. After over twenty years within the automotive marketing landscape, Tim leveraged years of experience and established Cypress Alliance, a marketing company and consultancy for wide variety of client constituencies within the three tiers of automotive marketing. Tim’s corporate experience includes an EVP – Group Account Director position at WestWayne, Inc. (now named 22 Squared), an independent agency in Atlanta, GA. In 2001, he was heavily recruited to manage the agency’s largest ever new business win, Southeast Toyota Distributors, a division of Jim Moran Family Enterprises. During Tim’s tenure, agency revenues and client performance assessments dramatically increased. While at WestWayne, he helped establish a digital marketing plan, and the agency was nationally recognized with numerous awards for some of the best Toyota work in the country. Tim cashed out an equity position and contract, and simultaneously established IGNITION Retail Automotive Research, and Cypress Alliance, LLC. Prior to WestWayne, Tim managed the national Jeep Field network at Foote Cone & Belding Worldwide which included 24 field offices and $250 million in dealer association billings. Soon afterwards, he was promoted to run the Jeep brand at the agency. During his management tenure, Jeep experienced all-time historical record sales and worldwide notoriety for two commercials at the International Advertising Awards in Canne, France. Tim has held other senior managerial agency positions on automotive accounts which include; Renault, Isuzu, Infiniti, Ferrari, Rolls Royce, Chrysler, and Plymouth. Tim resides in Alpharetta, Georgia with his wife Kathy and their three sons.