Paid, Owned, Earned Media

Search this topic online and you’re in for some heavy reading. Complex in meaning and open to many interpretations even more opinions about how it’s merging.

Paid, Owned, Earned Media Here’s our point: Traditional, Digital, and Social Media Marketing needs to be thought of in terms of:
  • Paid Media: Broadcast, Print, Out of Home, Search, Online Display, Social ads, etc
  • Owned Media: Website, Database, Social Platform, etc
  • Earned Media: Reviews, Social interaction, Shares, Likes, Comments.
The Cypress Alliance model allows for the effective leveraging of all marketing resources to ladder up with the strategy and objectives as defined by core team and agreed to by client. We call it getting your marketing house in order.