Surprise! Facebook has changed it’s algorithm once again in order to deliver more relevant stories to your newsfeed. Facebook has reported that twice as many users are watching videos on the site compared to six months ago. As of this writing, the latest change in EdgeRank was made to videos that are uploaded or shared.

Prior to this change, a users interest in a particular type of video would be based on interactions such as liking, commenting, or sharing in addition to timeliness factor and affinity score.

Now, Facebook will be factoring in additional interactions, such as unmuting the volume, choosing the “full-screen” option, and enabling high-definition. This change is slight and should not greatly affect video distribution, but it can have a large implications for users who prefer to watch videos without sharing or providing input.

Facebook has also announced an update to news feed personalization preferences, giving users the control to determine whose stories they would always like to see on their home screen. New preferences give users the ability to:- Select up friends and prioritize them. – Easily discover new pages similar to those already followed. – Unfollow friends to hide posts, and refollow.

Note: Unlike Twitter or Instagram, following and unfollowing Facebook users does not affect the friendship connection. A Facebook user will never know if they have been unfollowed.