Syringa Ortega

Account Service & Media

Syringa Ortega is an experienced marketing professional with over 23 years working with automotive clients at all levels and markets coast to coast. Syringa spent 15 years as an in-house Marketing Director at the local dealership level, which means she touched “all things marketing” in numerous areas which included, but wasn’t limited to; establishing and tracking budgets, planning and buying media, producing commercials, organizing grass roots events and promotions, and motivating salespeople. Her unique experience of having worked directly on the retail level has truly allowed her to understand ROI from the dealer’s perspective, not just as an outside marketing person. In a nutshell: She “gets it.” Syringa also spent three years as the Media Director for Van Tuyl Automotive overseeing the corporations entire media spend which comprised of 70+ dealerships nationwide. Her yard stick for success is leveraging the buying power of any size client, and measuring results. Syringa’s internal Van Tuyl team was responsible for uncovering over $2.5 million of under delivery weight owed to the dealerships and was instrumental in convincing the radio industry to begin posting by ratings, something that had never been done before. Syringa has worked both in house and as a consultant for large and small advertising agencies handling a diverse account list that covers multiple industries in addition to automotive. Syringa lives in Phoenix, AZ with her husband and two teenage boys.